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Restart Notice -- Phase in Approach

In an effort to keep our members safe and healthy, our building has been closed since mid-March.  At the May Cabinet meeting, our Leadership made the decision to reopen the building for group meetings, effective May 27, 2020.  In-Person Worship Service and All Youth Group meetings remain suspended and will be resumed as conditions develop during the summer and fall.  Our next Regular Worship Service is planned for November 15, 2020.  We are still checking phone messages and getting the mail several times a week.  The best way to contact us is by emait to:    fccbsecretary@firstchurchbethel.org

 

On-Line Worship

Join us on Sunday for On-Line Worship.  We will broadcast live at 10:00 AM using ZOOM meeting software.  Use your computer or phone and go to

zoom.us to load the app and try it out.   -- OR --  Simply click on this link

 

 

Recession is a good opportunity to deal a deathblow to the competitors

Media prices are falling, so advertising becomes more profitable. The combination of low prices on media and weak competition gives companies the opportunity to cheaply grab market share.

Then came truly frightening times for marketing managers. How to respond? What is the optimal strategy? There are several rules of survival in the times of crisis.


Do not panic. Most marketers assume that during the crisis consumers have sharply cut their spendings. In fact, consumer spendings rarely really fall, they simply grow more slowly, not at the pace of inflation.


Cut the correct costs. To the right are the administrative costs and even reduction of volumes of manufacture. It is impossible to start saving on quality of a product or its promotion.


Reduce of advertising costs inevitably will reduce your income. This is the easiest and fastest way to cut costs, but the reckoning is inevitable. Studies have shown that firms that reduce advertising costs during a recession typically experience 20-30% decline in sales and earnings over the next two years.


Reduce of advertising costs inflicts long-term harm. By results of researches, advertising has a lasting effect on sales: it becomes obvious in up to five years after the campaign. Cutting advertising budgets is hurting business for the long term. PIMS analysis shows that companies that shorten the ads need much more time to exit the crisis than all the rest (when the economic situation begins to improve).